Mar 04, 2019 accretiondilution analysis is, in essence, complex words attributed to a simple test, although there is some grunt work required. I started from the back because i was attracted to the chapters on story, metaphor and memory. Financial statement analysis in mergers and acquisitions howard e. This book provides detailed information about zmet and how real managers have gained unique insights from its. Merger options and risk arbitrage peter van tassel federal reserve bank of new york staff reports, no. Gerald zaltman working knowledge harvard business school. Use of zaltman metaphor elicitation technique zmet to analyze brand gap case study on a opportunities and challenges at present, the organized. We propose a simple, new test for making an initial determination of whether a proposed merger between rivals is likely to reduce competition and thus lead to higher prices. Coulter in the early 1980s, holbrook and hirschman 1982 drew attention to the study of experiential consumption and, over the past two decades, numerous scholars have contributed. The results obtained using this approach, largely in the united states but also in canada, show that corporate takeovers generally have favourable consequences for shareholders. Before this is accomplished, three things should be mentioned.
An application of zaltman metaphor elicitation technique by merve ergez master of business administration sabanci university, 20 b. Zaltman metaphor elicitation technique how is zaltman metaphor elicitation technique abbreviated. In a research study using the zaltman metaphor elicitation technique, participants visually represent their experiences with a product or service. Zaltman metaphor elicitation technique listed as zmet. Methodology to capture the content of customer thought. Despite the resources spent on market research, nearly 80% of all new offerings fail. Manufacturing systems and industrial engineering sabanci university, 2011 submitted to the mit sloan school of management in partial fulfillment of the requirements for the degree of. The latest business management research and ideas from hbs faculty. Comprehensive study notes that are based on the cfa institutes study guide for the 2020 level 1 exam. Using the zaltman metaphor elicitation technique, a methodology that offers insights about human decision making through metaphors and storytelling, researchers conducted consumerfocused studies to understand the attitudes of lmi households toward money and saving.
Thus, pre and post merger turbulence was eliminated before the. The merger implementation is the process where merger negotiation proceeds until the deal is concluded. Narratives are important tools in constructing an organization, and individual and collective narratives about key actors and critical events compete in defining the organization and making sense of the challenges faced in organizational change processes. Founded in 1997 and based in pittsburgh, we help leading organizations understand their. A qualitative projective method, zaltman metaphor elicitation technique, is applied to generate data in ten interviews with finnish female customers, who own suunto ambit3 sport sapphire watch.
Robin higie coulter and gerald zaltman 1994,using the zaltman metaphor elicitation technique to understand brand images, in na advances in consumer. Penetrating the mind by metaphor the new york times. Merger analysis, industrial organization theory, and merger. Mapping the mind of the mobile consumer across borders. The pre merger planning is the phase where the whole merger strategy is being planned and formulated at the most comprehensive and practical manner. In addition, the analysis shows that postmerger, no significant improvement in the technical efficiency of the bank after the consolidation. Zaltman metaphor elicitation technique zmet project spacecraft. The first patented marketing research tool in the united states, it represents an unusual attempt to put. This article demonstrates the power of the zaltman metaphorelicitation technique zmet zaltman, 1997 to gain such consumer insight by first eliciting and then mapping consumers knowledge.
This article introduces narrative interviewing and narrative analysis as qualitative methods relevant to international business research. It reminded me of repertory grid in that its an interview technique which uses one idea, or trigger, to probe for related ideas. Most of what influences what we say and do occurs below the level of awareness. Using the zaltman metaphor elicitation technique to. Using the zaltman metaphor elicitation technique to understand. Zaltmans research method, zaltman metaphor elicitation technique zmet, is presented as a way for managers to dig deeper into both their own and their consumers decision processes.
Zmet memanfaatkan wawasan dari psikoanalisis dan mind science untuk membuka pengetahuan yang. Johnson, mba, ca, cma, cbv, cpa, cfa campbell valuation partners limited overview financial statement analysis is fundamental to a corporate acquirers assessment of an acquisition or merger candidate. The first patented marketing research tool in the united states, it. Each side, either of the parties has a lawyer of its own. This technique explores the nonliteral expressions of people to bring out both conscious and especially unconscious thoughts in order to have better understanding of the brand. The premerger planning is the phase where the whole merger strategy is being planned and formulated at the most comprehensive and practical manner. This can occur as a result of the surviving cooperative purchasing the stock of the acquired cooperative or as a. Accretiondilution analysis is, in essence, complex words attributed to a simple test, although there is some grunt work required. This can occur as a result of the surviving cooperative purchasing the. Risk arbitrage and the prediction of successful corporate. A merger is the combining of two or more cooperatives into one cooperative in which one of the cooperatives survive and the other cooperatives do. Use of zaltman metaphor elicitation technique zmet. Introduction on july 17, 2007, the british company ineos group limited hereinafter ineos notified to the commission its proposed acquisition of the.
Fourteen individuals who had completed a financial literacy program i. Then, in order to allow time for the merged bank to begin operation as a new entity, we chose to use quarter two, 1994 for our analysis after the merger. It makes a case for using the zaltman metaphor elicitation technique zmet to develop a deeper understanding of the reluctance of consumers to choose environmentally friendly transport modes. Consumption experiences as escape an application of the. Understanding consumers thoughts and feelings about. Brand concept maps accessibility ease of administration analytical mapping uncover the network of brand association. They measured cumulative abnormal returns at the time of the merger from t days before the merger. Implication of mergers and acquisitions their effects on banks performance a case study of united bank for africa uba abstract this research work was aimed at determining the implication of mergers and acquisitions their effects on banks. How to unlock the hidden 95 per cent of the customers mind tha. In a research study using the zaltman metaphor elicitation technique, participants. But this morning i starting reading about zaltmans metaphorelicitation technique met. Zaltman metaphor elicitation technique zmet is one of them.
As part of its due diligence investigation, a corporate. In this study a sample of 28 sweden banks that underwent merger during the year 1984 to 2002 are taken. Mcgeet introduction the amount of corporate restructuring, in the form of acquisitions and mergers, has virtually exploded in the 1980s. Narrative interviewing and narrative analysis in a study of a. The merger implementation is the process where merger negotiation proceeds until. This book does not go in depth into the procedures and process of zmet, which is a downfall to its overall usefulness to the qualitative research industry. Over 5,700 practice questions that cover the entire cfa. The zaltman metaphor elicitation technique zmet is a market research tool. Thus, pre and postmerger turbulence was eliminated before the. The prediction of successful corporate takeovers the purpose of this section is to use the information implicit in the arbitrageurs decisionmaking process to estimate the likelihood that a cash tender or ex change offer will eventually be accepted. They measured cumulative abnormal returns at the time of the merger from t. Zmet is a technique that elicits both conscious and especially unconscious thoughts by exploring peoples nonliteral or metaphoric expressions.
This book provides detailed information about zmet and how real managers have gained unique insights from its usage. Qualitative research, zaltman metaphor elicitation technique zmet, metaphors, deep metaphors, qualitative method. Nov 02, 2010 zmet technique in marketing research 1. Gerald zaltmanof harvard business school in early 90s. Olson zaltman is a pioneer in the use of brain science for market research and consulting.
Use of zaltman metaphor elicitation technique zmet to analyze brand gap case study on a. Zmet is a technique that elicits both conscious and especially unconscious. This article demonstrates the power of the zaltman metaphor elicitation technique zmet zaltman, 1997 to gain such consumer insight by first eliciting and then mapping consumers knowledge. Zmet technique in marketing research linkedin slideshare. Pdf zaltman metaphor elicitation technique zmet untuk. Author of marketing metaphoria, a harvard press publication. Discuss sensory images sight, scent, sound, taste, touch that come to mind about the brand 3. How to use the zaltman metaphor elicitation technique. Gerald zaltman at the harvard business school in the early 1990s. The present article describes the use of a forced metaphor elicitation technique fmet to help surface implicit i.
This is particularly important in merger arbitrage, where deal failure is a key risk. The powerpoint metaphors in this set help you communicate difficult concepts like merging of two cultures, goal based division of tasks, competition, bouncing back, nurturing of ideas, factors causing potential danger, blocked process, predicting the future. Using the forced metaphorelicitation technique fmet to. Zaltman the zaltman metaphor elicitation technique 2. Zaltman metaphor elicitation technique how is zaltman. Cited in ted conferences, new york times, fast company. Analysis of bank mergers southern methodist university. By deploying ratio analysis, kemal 2011 examined the postmerger financial performance of. Stock markets seem to take a positive view of announcements that corporations will be merged or taken over.
Zaltman s research method, zaltman metaphor elicitation technique zmet, is presented as a way for managers to dig deeper into both their own and their consumers decision processes. Our pdf merger allows you to quickly combine multiple pdf files into one single pdf document, in just a few clicks. Basically, accretiondilution analysis answers the question. An example of the third line of research is in houston and ryngaert 1994 who examined stock market returns of 1 complete and 22 incomplete bank mergers between 1985 and 1991. Metaphors in business presentation help convey complex concepts in a simply way. Zaltman metaphor elicitation technique zmet adalah salah satu variasi dalam metode pengumpulan data wawancara untuk penelitian kualitatif.
Deze gratis online tool maakt het mogelijk om meerdere pdf bestanden of afbeeldingen te combineren in een pdf document. But this morning i starting reading about zaltman s metaphor elicitation technique met. Pdf methodology to capture the content of customer. A quantitative strategy for enhancing merger arbitrage. In addition, the analysis shows that post merger, no significant improvement in the technical efficiency of the bank after the consolidation. Founded in 1997 and based in pittsburgh, we help leading organizations understand their customers through deep insight. Over 5,700 practice questions that cover the entire cfa curriculum.
Customers say they want something, companies create it, and once it. Our patented research method centers around metaphors. Maakt het mogelijk om pdfbestanden samen te voegen met een simpele drag anddrop interface. Review on application of zaltman metaphor elicitation technique zmet and laddering methodology article pdf available september 2016. G00, g12, g34 abstract option prices embed predictive content for the outcomes of pending mergers and acquisitions. Use of zaltman metaphor elicitation technique zmet to. The present article describes the use of a forced metaphorelicitation technique fmet to help surface implicit i.
Zmet zaltman metaphor elicitation technique olson zaltman. Jul 10, 2017 use of zaltman metaphor elicitation technique zmet to analyze brand gap case study on a opportunities and challenges at present, the organized sector is growing at the rate of 1015%. Zmet bcm the zaltman metaphor elicitation technique 14. An economic alternative to market definition 25 november 2008. Here is a cut down version of how zaltman describes the process p.
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